Marketing Principles for Lavera Cleansing Gel- myassignmenthelp.com

Questions: 1. Identify and analyse your need and want that led to the purchase of the product. 2. Conduct an internal and external information search and identify sources used to make an informed decision to buy the selected product. 3. Construct Evoked Set, Inept, Inert and Avoided Set of alternatives and narrow down the attributes of the product that satisfies your need and want. 4. Identify and examine available purchase methods. 5. Identify potential post-purchase behaviour, and outline how a company that sells your selected product can minimise cognitive dissonance. Answers: 1. The need for buying this product was the fact that there were many skin problems that I was suffering from. I always had many skin irritations and many skin problems. So, I had to buy some creams that would not be very harsh on my skin. Besides my skin was acne prone. So, it is for this reason that I always wanted to have some products that would help me to fight with this problem. So, I decided to buy a product called the Lavera Cleansing Gel. 2. The external sources that helped me to take this decision are the advertisements that I saw on T.V and also on many of the famous cosmetic magazines. I always read the cosmetic magazines that used to give several measures for fighting with the problem of oily acne proof skin. It was at least one year ago that I saw one of my friends using this product and I was recommended that same by her. So, it is from this recollection that I wanted to use this product. 3. The evoked set consists of the mentioned product that is the skin cream Lavera Cleansing Gel. This product had a good and positive result after it was purchased and was used. This product was also used by a friend and some known contacts and they had also got positive results from it so buying this product was backed by reassurance and it proved to have a good result in the post-purchase period (Hoppe and Schmitz 2015). The inert set consisted of the product called the Swisse Olive Leaf Gel Cleanser gel which was unknown to the customer (Badgaiyan and Verma 2014). However, during the act of purchasing the product at the evoked set, this customer came to know about this product at the shop. It was being persuaded by the shopkeeper that even this product called the Swisse Olive Leaf Gel Cleanser gel can be of equally good results to the user. So, the customer could have thought of buying this product (Robert 2018). The inept set consists of the product Sukin restoring night cream. The customer was not really aware of this cream and also had a bad experience with using this. However, the Lavera Cleansing Gel was bought because this proved to be very gentle and suitable for the sin of the customer. It was also available at an affordable price. It acts as a3 in 1 product that helps in removing the dirt, oil, and makeup from the skin (Kanev and Kanev 2018). 4. The available purchase methods are going to any famous cosmetic outlet or ordering it online. The purchase can be done either through personal income or credit and debit cards. The payment could be made in terms of cash or even credit (Yan et al. 2018). 5. The post-purchase behavior was good and satisfactory as the product had a good effect on the skin. However, there was a good feedback from some of the known contacts of the user who had used the product before but there are always some doubts that the customers feel. The cognitive dissonance can take place, particularly in this scenario as the product is that of a skin cream. The customers are always very sensitive about their skin and they do not want to take any risk. So, they would like if to get some of the test samples of the product before purchasing them. The company must provide them some test samples that would help them to be confirmed if buying that product will be satisfactory for them or not. References Badgaiyan, A.J. and Verma, A., 2014. Intrinsic factors affecting impulsive buying behaviourEvidence from India.Journal of Retailing and consumer services,21(4), pp.537-549. Hoppe, E.I. and Schmitz, P.W., 2015. Do sellers offer menus of contracts to separate buyer types? An experimental test of adverse selection theory.Games and Economic Behavior,89, pp.17-33. Kanev, T. and Kanev, T. 2018.Evoked, Inert and Inept sets. [online] The Novice Marketeer. Available at: https://thenovicemarketeer.com/evoked-inert-inept-sets/ [Accessed 12 Apr. 2018]. Robert S. Owen, r. 2018.Consumer Behavior. [online] Sykronix.com. Available at: https://www.sykronix.com/tsoc/courses/cb/cb_dec.htm [Accessed 12 Apr. 2018]. Yan, T., Ribbink, D. and Pun, H., 2018. Incentivizing supplier participation in buyer innovation: Experimental evidence of non-optimal contractual behaviors.Journal of Operations Management.